an international award-winner
a calligrapher
a typographer
a lettering master
Stefan Sagmeister —
one of the big names
in the world
of graphic
design
(0.)
(↓.)
no need for the menu
«i scream,
i yell,
and i beg»
Стефан Загмайстер — одно из самых громких имён мирового графического дизайна
(&.)
(1.)
website idea
At the age of 31, Stefan
Sagmeister
opened his design studio
branched into four directions: corporate design,
design for art, design for music, and social design
studio
31.
The homepage featured a live webcast from the studio. While stickers on the floor acted as buttons for the sections of the website.
(2.)
the driver of his creativity
is the pursuit of understanding happiness and passion in a wide variety of sensations,
and the principle of the studio
is not to expand so as not to lose
creative freedom
(*.)
the secret
the happy film
(~.)
While working at Leo Burnett, the designer realized that
for the studio to be successful,
it should not
expand
Thus, working with a minimum number
of employees, you do not have to waste
on a large amount of wages,
so there is no dependence
on customers
and no need to spend time
on stupid orders
(3.)
In 2016, the designer made his documentary "The Happy Film" about making his life and personality an art project.
of freedom
The search for happiness resulted in employees taking a vacation for a whole year once in seven years to restore their creative powers.
rest
So a designer goes to some
piece of the world,
where he meditates and contemplates the inner world, stocks up on ideas to eventually return and bring them down on fans of his
art
(!.)
(4.)
(→.)
a year off
once in
7 years
During this year, the designer works only on his projects.
Thus, he resets and goes
in search of creative ideas.
A huge base is accumulated
over the year to be splashed out
for the next 7 years
headless chicken
He received his first "grand prix" in Moscow at the "Golden Bee"
Biennale
($.)
(5.)
in 1998
1998.
grand
prix
With the beheaded chicken,
he received his first award,
after which grand prizes
from international festivals
and Grammy poured in for him
Because of this, he got the “nickname” of
(?.)
(6.)
provocateur
rockstar
an exhibitionist
and
of modern world design
poster
His method features boldness and sincerity that go
and yet he's smart and funny
out of bounds,
an exhibitionist,
provocateur
&
rock star
of design
In this poster, made for a lecture at the American Institute of Graphic Arts (AIGA), the designers tried to depict the pain that accompanies most of their projects. All these inscriptions were carved into Stefan's skin.
His projects are unbelievable
(@.)
(7.)
That only is
Darwin chair
that consists of 200 colorful sheets
It is enough just to turn
the sheet over, as the chair transforms its appearance.
darwin chair
the chair
that
«makes it»
The front sheets show an abstract creation of the world and the Big Bang. Images of the latest digital technologies conclude the improvised "evolutionary" calendar.
the designer published his book
(8.)
book
«things i have learned in my life so far»,
inside of which he also put a piece of
his art
the cover changes
with the help
of sheets
placed inside
The book consists of 15 separate pictures in a bookcase: this is his reflection on the theme of existence and life, expressed
in the way in which Sagmeister
is distinguished by his remarkable skill - the method of graphic design.
у дизайнера издана собственная книжка —
(8.)
книга
книга
«вещи, которые я узнал за свою жизнь».
в неё он также вложил частичку своего
искусства —
обложка сменяется
с помощью
помещённых
вовнутрь листков
у дизайнера издана собственная книжка — «вещи, которые я узнал за свою жизнь».
в неё он также вложил частичку своего искусства — обложка сменяется с помощью помещённых вовнутрь листков
(^.)
(9.)
Thinking that life will be better in the future is stupid. I have to live
now»
«
Everybody who is honest
is interesting»
«
Material
luxuries are best
enjoyed
«
in small doses»
all materials were taken from public sources and belong to their owners
noncommercial project